1. What "Form" Did CEBRA Architecture Give to the LEGO Parking House?
CEBRA Architecture conceptualized the LEGO Parking House as a playful and functional structure that embodies the essence of the LEGO brand. The five-story parking facility features a façade inspired by the iconic LEGO City road plates, originally designed in 1977. This design choice transforms the building into a life-sized representation of LEGO playsets, immediately conveying its purpose and brand association to observers.
2. How Did They Give This "Form"?
The architects achieved this form by scaling up the LEGO road plates into 150x150 cm aluminum façade panels. These panels are perforated to mimic the visual texture of the original road plates, creating a dynamic interplay of light and shadow that changes with the weather and time of day. The façade comprises only nine different section types, demonstrating an efficient and modular approach to design.
3. Is it a Good Form for the New LEGO Workplace?
Yes, the design is well-suited for the new LEGO workplace. It not only provides the necessary functionality of a parking facility but also reinforces the company's brand identity through its playful and innovative design. The building serves as a physical manifestation of LEGO's values, enhancing the overall experience for employees and visitors alike.
4. How is the Construction Work?
The construction of the LEGO Parking House was completed in 2019, aligning with the development of the new LEGO Campus. The building's design and execution reflect a high level of craftsmanship and attention to detail, particularly in the precise fabrication and installation of the custom aluminum façade panels.
5. Will This Form Continue to Give in the Future?
The design's modularity and use of durable materials suggest longevity and adaptability. The playful façade not only serves an aesthetic purpose but also contributes to the building's identity, ensuring its relevance and appeal for years to come. As part of the broader LEGO Campus, the parking house complements the company's commitment to innovation and creativity.
6. Conclusion
CEBRA's design for the LEGO Parking House successfully merges functionality with brand storytelling. By drawing inspiration from LEGO's own products, the building becomes an extension of the company's identity, offering both practical utility and a memorable architectural experience. This project exemplifies how thoughtful design can transform everyday structures into iconic landmarks.
